Rewinding to some ten years back, yellow and black taxis would run helter-skelter on the busy roads, occasionally crossed by a double-decker. The chaos would come to a stand-still on a red light and crawl again as soon the green was flashed. Talking about today, the rush that runs on the road remains the same apart from the yellow and black taxis that would earlier occupy 80 percent of the roads. Nowadays, booking a cab is an exceptionally good option that anyone can avail for travelling on the roads that are busier than ever.
Moreover, there is such a haste of reaching that you would rather not think about taking a bus or a rickshaw to your destined place. The hurry is even more when you have to head to a meeting. All you can think of at that time is booking a cab that will make your travel fuss-free.
Book a cab services are aimed at employing professional drivers for travel by cab services that are operated by a number of different employers that operate in the market under different brand names. These service providers compete with each other to provide their consumers with exceptional services. In order to capture the major chunk of the cake, the service providers, like competitors of any other competitive market, apply tactics pertaining to strategy and innovation. Thankfully, the cab booking industry is not a monopoly. In case it would have been so, each and every move would be gauged and designed in the direction of profit maximization. The rising prices of fuel would have further been taken advantage of in case the cab industry was run under a monopolistic market system.
Book a cab service providers are aware of the competition that they face; and, are therefore trying to introduce interesting promotional schemes that click with the consumer psychology. Most of the service providers will offer you rates that are similar to the others. However, a cab service provider who is competing in the market with a mission and defined target audience will offer rates that are nowhere close to what the competitors are offering. A stand-out player will charge as per his niche; and will also provide the differentiation advantage in his services. In case, you are looking to experience the one-off, look for the niche service providers.